Thursday 02. October to Thursday 06. November 2014

DADA & MOTO

Fotofloor

Opening Reception / Vernissage: Thursday 02. October 2014

The Trace Gallery proudly announces a second exhibition of work by Amsterdam-based duo Fotofloor. Trained photographer Floor Stoop and digital master Mike van der Giessen are partners in art and life; Floor has been working as a professional photographer since 1994, and they have been a joint force in the world of fashion and editorial photography since 2005.
 
Photography and post-production enable Floor and Mike to create the images they want to see, as well as to shoot high-profile campaigns for clients like G-star, Gilette, Cosmopolitan, Keune and Playboy. When they have the opportunity to create independent projects they like to collaborate with their favourite model muses, powerful personalities that help demonstrate how attitude can be a tool for empowerment, be that in fashion or one of several diverse subcultures they have investigated. These private projects emerge following intense periods of preparation and research, after which Stoop tries to shoot as intuitively as possible, generally working with a Hasselblad hand-held camera.
 
The Trace Gallery is showing two series: MOTO and DADA, the former being revealed for the first time ever in Zurich. MOTO is inspired by the freedom of two wheels – Floor and Mike are themselves passionate moped riders. These are pastel-coloured portraits of model Nina Aurora in which the bright over-exposure doesn’t obscure the figure’s strength and independence. MOTO celebrates the innocent heroism that can be found in documentation of historic bike culture, an image currently being rediscovered by cyclists and bikers alike. MOTO conjures a pure, free spirit living for the open road, throwing caution and convention to the wind.
 
Fotofloor’s heroes include photographers and artists Robert Mapplethorpe, Irving Penn, Richard Avedon, Herb Ritts, Diane Arbus, Jacques-Henri Lartigue and the young Billy Kidd. They also look to figures from the world beyond such as motorcycle racers Burt Monroe and Rollie Free, who both broke land speed records at Bonneville Salt Flats in Utah, or stuntmen Evel Knievel and Bud Ekins. As the two collections they are exhibiting this autumn at The Trace Gallery demonstrate, their work tends towards the darker and lighter ends of the spectrum. In an age where millions show off images via Instagram, Facebook and the like, Fotofloor are challenged to bring ever greater skill and attention to their work to stand out, which they do by combining new digital possibilities and pre-digital photography craft. Their signature style is the result of years of operating at the cutting edge, knowing their media, forming symbiotic relationships with their favourite models and ultimately trying to distil visual essences from complex ideas.

more..